The brief
When I started working with Empire Homes, they had a very traditional logo and no digital presence at all. The brief was straightforward: develop a visual identity that felt more in line with their high-end clientele and the understated elegance of the Cotswolds.
The original Empire Homes Logo
Exploring different styles for the logo.
The process
I began with a rebrand – refining the logo and building a visual style that felt clean, quiet, and confident. I worked closely with the client throughout, sharing early directions and moodboards to make sure the tone felt right: classic without being outdated, and premium without being flashy.
The result
Once the brand identity was in place, I designed and built their website to give them a clear, user-friendly presence online. Alongside that, I created business cards, a thank-you card for clients, and a light, consistent look for their Instagram. While their online presence is intentionally minimal, they now have a foundation that feels cohesive across print and digital.
The finished logo.
Letterhead and business cards.
Finished branding guidelines with visual social media style.
The continuous work
I also manage their Instagram account, where we post roughly once every two weeks. The aim isn't big reach – it's there to give a good impression when someone looks them up. The feedback so far has been really positive, and their follower count has been growing steadily, even with the low-key approach.
This project was about building trust through design – giving the business a calm, considered voice and a clearer way to speak to the people they want to reach.
See the result here: empirehomes.co.uk
"Kat was an absolute pleasure to work with on our website and branding. She was always available and ready to assist with any changes or questions, no matter how big or small. Nothing ever seemed too much to ask, and her efficiency and attention to detail were second to none. The quality of her work was truly spectacular, and she made the entire process seamless. We couldn’t be happier with the results!"
Paul Jeffery
Director, Empire Homes Ltd
