Description
GoSki was a design project developed in collaboration with GoMontgenevre (GM), a British company that specialises in organising accommodations and holidays in the French ski resort Montgenevre. GM caters primarily to British guests but also welcomes French and international travelers. A user-centered design process, driven by a deep understanding of GM guests' needs and preferences, continuous user testing, and iterative design refinements resulted in a dynamic hi-fi prototype.
Project type
The goals with this university final design project included to improve delivery of booking information, ease the workload for the GM Team and to visually present a range of alternative activities offered by GM, allowing guests to explore options beyond skiing. These objectives emerged from a GoMontgenevre brief and interviews with guests.
Personas created for the project.
Methodology
PACT
A comprehensive People, Activities, Context, and Technologies (PACT) analysis was conducted to ensure that the design aligned with user needs and expectations.
Priority Guide, Paper Prototypes and Lo-fi Prototypes
Early-stage paper prototypes and low-fidelity prototypes were created to visualise and test design concepts.
User Tests
User testing was an integral part of the design process to gather valuable feedback and refine the user experience.
NABC Framework
The NABC (Need, Approach, Benefit, Competition) framework was employed to clarify project objectives and outline the project's value proposition.
User Flows
User flows were crafted to map out the user's journey through the booking and activity discovery process.
Pitching the Project
The project was pitched to stakeholders to gain support and approval for its implementation.
Personas
Using personas in our design project enabled us to create a user-centric design by understanding and addressing the diverse needs and preferences of our target audience, ensuring our design choices resonated with their goals.
Design system
A comprehensive design system was meticulously crafted to provide a cohesive visual and functional framework for the project, ensuring consistency and efficiency in design implementation.
Software
Figma
Figma was used for collaborative UX/UI design, allowing for real-time collaboration and prototyping. Figma was the software used for the execution of the final dynamic prototype.
Miro
Miro served as a platform for collaborative planning, visualisation, and brainstorming.
XD
Adobe XD played a role in UI design and prototyping earlier in the process.
Canva
Canva was utilised as a collaborative tool for creating visuals and storyboards for the pitch.
Collaborative work to create dynamic interactions in Figma
Result
The project served as a visual showcase for booking information and personalised experience based on user data with activity recommendations for GM guests. It presents guests with activities tailored to their profile and booking details. Drawing inspiration from the existing GM website, the project's design provided an accessibility focused and a more user-friendly approach to accessing information about ski resort activities. Additionally, a feature for requesting activity bookings was integrated, aiming to simplify the user experience while lightening the workload for the GM team.
Try the prototype
Feel free to explore the prototype by clicking the button below. When you initially access it, you'll have the option to select a persona, illustrating how each user experiences a unique journey. Your persona choice will influence the suggested activities and booking options available to you.
