Description
This project resulted in an immersive interactive video experience. The approach adopted a user centered design with a strategic combination of the PACT method, personas, storyboards, flowcharts, and user tests to design a captivating user experience.
The interactive experience was centered around mountain biking, applying intriguing stories that motivate users to explore different routes and return to the top for new adventures. It represents a fusion of storytelling and user interaction, enhancing the overall user experience.
Project type
This university assignment involved a user centered process with the application suiting methods in the context of user experience (UX) design. These methodologies were implemented to create an engaging interactive experience that lets users explore route choices within a video format in EkoStudio while listening to narratives.
Methodology
PACT Method
The PACT method formed the foundation of this project, guiding the design process to ensure alignment with user needs and expectations.
The PACT method formed the foundation of this project, guiding the design process to ensure alignment with user needs and expectations.
Personas
Creating personas allowed for a deeper understanding of the target audience and their preferences.
Storyboard
Storyboarding was employed to visualise the user journey and to create engaging narratives and scenarios for the interactive experience.
Flowchart
A detailed flowchart was developed to map out the user's journey through the interactive video.
User Tests
User testing played a pivotal role in refining and optimising the interactive experience.
Software
Ekostudio
The primary tool for creating the interactive video experience.
Miro
Used for planning, creating flowcharts and visualising the project's various components.
Illustrator
Used to create the buttons for the different options for the user in the video.
Result
This interactive experience revolves around the world of mountain biking, with narratives that inspire users to start journeys and revisit the top for another adventure. This project is a blend of storytelling and user interaction, designed for a great overall experience. Click the button below to try the experience for yourself!