Description
This project was undertaken for INPACT, an international association of accountancy firms. The goal was to create a comprehensive annual report spanning 23 pages with the engaging visual appeal of a magazine. The approach involved iterations of layout and visual design, resulting in a report that matched the desired aesthetic.
Project type
This project brief provided clear guidelines for the annual report to mimic the layout of a magazine and maintain consistency with INPACT's new website design. This approach resulted in an aesthetically pleasing, easy-to-read report that aligned seamlessly with the organisation's branding.
Methodology
Initial layout iterations
The project commenced with a series of initial layout iterations, where different design concepts and visual elements were explored to meet the brief's requirements.
Streamlined design
Once the ideal design was established, no further amendments were necessary when integrating the finalised content into the report.
Software
Adobe InDesign
InDesign was the primary tool for crafting the report's layout and design after having created a triangular grid across the pages to match the INPACT logo.
Excel
Excel was employed for creating informative diagrams.
Triangular grid system created for design consistency between the pages
Result
The brief provided guidelines for the annual report to mimic the layout of a magazine and maintain consistency with INPACT's new website design. This approach resulted in an aesthetically pleasing, easy-to-read report that aligned seamlessly with the organisation's branding. The annual report combines the professionalism of financial reporting with the engaging visual appeal of a magazine. This design approach not only conveys essential information effectively but also captivates the reader's attention.
"I am incredibly grateful for Kat's contribution to the design of the 2022-23 annual review document for INPACT. Her layout design
skills brought our vision to life, and her attention to detail ensured a polished final product. Kat's work truly made a
positive impact on our project."
Daniel Perez-Mila Leal
Executive Director at INPACT EMEA, CSA & AP at INPACT Global
